Privacy Policy
Privacy Policy
Your privacy matters to us. This policy explains how Velune Apparel may collect, use, disclose, retain and protect personal information when you visit veluneapparel.shop, place an order, communicate with us or otherwise interact with our online store.
sales@veluneapparel.shop
What We Collect
Information connected with orders, payments, contact details, device activity, customer support and store usage.
Why We Use It
To process orders, provide support, operate the store, improve services, prevent fraud and meet applicable obligations.
Who May Receive It
Shopify and selected service providers involved in payments, logistics, analytics, communications and store operations.
Your Choices
Depending on your location, you may have rights to access, correct, delete, restrict or object to certain processing.
Information should support your shopping experience, not complicate it.
We use personal information where reasonably necessary to operate our store, fulfill purchases, communicate with customers, maintain security and improve the online experience.
The exact information involved depends on how you interact with Velune Apparel. Simply browsing the site generally involves different data from completing a purchase or contacting customer support.
We seek to limit the use of personal information to legitimate store, customer service, security, legal and operational purposes.
Information We May Handle
Different interactions generate different categories of information. Not every category applies to every visitor or customer.
Contact Information
Name, email address, telephone number and information you provide when contacting customer support.
Order Information
Products ordered, sizes, shipping address, billing details, transaction references and order history.
Device & Usage Data
Browser type, device information, IP-related data, pages viewed, referral information and store interaction data.
Customer Communications
Messages, support requests, photographs, delivery questions and information voluntarily provided to our team.
Marketing Preferences
Consent choices, subscription status and related preferences where marketing functionality is used.
Security Information
Information used to detect suspicious activity, protect checkout systems and reduce fraud or misuse.
1. Who We Are
This Privacy Policy applies to Velune Apparel and the ecommerce website veluneapparel.shop.
When this policy refers to “Velune Apparel,” “we,” “us” or “our,” it refers to the store responsible for the relevant interaction described in this policy.
Questions concerning privacy may be directed to sales@veluneapparel.shop.
2. How We Collect Personal Information
We may collect information directly from you, automatically through your use of the website, and from service providers that help us operate our ecommerce store.
Information you provide directly
This may include information entered at checkout, information submitted through customer service communications, account information where account features are available, and information provided when subscribing to marketing communications.
Information collected automatically
When you browse the store, certain technical and usage information may be collected through cookies, pixels, local storage, analytics tools and similar technologies.
Information received from service providers
Payment processors, delivery providers, Shopify, fraud-prevention tools and other operational partners may provide us with information reasonably necessary to process orders or manage the store.
3. How We Use Personal Information
We may use personal information to provide and improve our products and services, including to:
- process, confirm and fulfill customer orders;
- arrange shipping and provide delivery information;
- communicate about orders, returns, refunds or customer service questions;
- provide requested products and store functionality;
- maintain and improve website performance;
- detect, investigate and reduce fraudulent or suspicious activity;
- maintain appropriate business, tax, transaction and support records;
- send marketing communications where permitted and where required consent has been obtained;
- understand general customer interactions and improve our store experience;
- comply with applicable legal obligations or respond to lawful requests.
4. Legal Bases Where Applicable
In jurisdictions that require a lawful basis for processing personal information, the basis may depend on the activity involved.
Processing may be necessary to perform a contract with you, such as when we use shipping information to fulfill an order. Certain processing may be required to comply with legal obligations, including record-keeping requirements.
We may also process information for legitimate business interests such as fraud prevention, store security, customer support and service improvement, provided those interests are not overridden by applicable individual rights.
Where consent is required for a particular activity, such as certain marketing or cookie uses, we may rely on your consent and provide mechanisms to withdraw it where required.
5. Shopify & Ecommerce Infrastructure
Our online store is operated using Shopify ecommerce technology. Shopify and related technology providers may process personal information to provide store hosting, checkout, commerce, security and related functionality.
Information submitted through our store may therefore be processed through Shopify systems and associated service infrastructure in accordance with the relevant arrangements and privacy practices.
Additional applications or integrations may also be used to support store functions such as analytics, reviews, email communications, shipping, fraud prevention and customer service.
6. Cookies & Similar Technologies
Our website may use cookies and similar technologies to support essential website functions, remember preferences, understand store usage, maintain security and, where enabled, support analytics or advertising.
Some cookies are necessary for ecommerce functionality such as cart behavior, checkout, security and session management. Other cookies may depend on your preferences and the tools used by the store.
Where required by applicable law, you may be provided with controls that allow you to accept, reject or manage certain categories of non-essential cookies.
You may also be able to manage cookies through your browser. Disabling certain technologies can affect how some parts of the store function.
7. Analytics & Advertising
We may use analytics tools to understand how visitors interact with our website, such as which pages are viewed, how visitors reach the store and how site functions perform.
Where advertising or marketing tools are enabled, certain information about interactions with our store may be used to measure campaign effectiveness or provide more relevant advertising.
In some jurisdictions, particular advertising-related disclosures may be legally characterized as “sale,” “sharing” or targeted advertising even where information is not sold for direct monetary payment. Where applicable, eligible users may have rights to opt out of those activities.
8. When Information May Be Disclosed
We may disclose information to service providers where reasonably necessary for them to perform functions on our behalf.
These may include hosting and ecommerce providers, payment processors, shipping and logistics partners, analytics services, communication providers, customer support services, security providers and professional advisers.
We may also disclose information where required by law, legal process, court order or a lawful request from an authorized authority, or where reasonably necessary to protect rights, security, customers or the integrity of our store.
If the business is involved in a corporate transaction such as a restructuring, financing, merger or sale, information may be transferred as part of that process subject to applicable law.
9. International Data Processing
Because ecommerce technology, cloud services, logistics networks and service providers can operate internationally, personal information may be processed or stored outside the country in which you live.
Where privacy law requires safeguards for international transfers, appropriate mechanisms may be used by the relevant parties to support lawful cross-border processing.
10. Data Retention
We retain personal information for as long as reasonably necessary for the purpose for which it was collected, including fulfilling orders, maintaining transaction records, resolving disputes, supporting customers, preventing fraud and complying with legal or accounting obligations.
Retention periods can differ depending on the type of information, the context in which it was collected and applicable requirements.
When information is no longer required, it may be deleted, anonymized or otherwise handled in accordance with our operational and legal requirements.
11. Information Security
We take reasonable measures intended to protect personal information against unauthorized access, misuse, alteration or loss.
No online service or method of electronic transmission can guarantee absolute security. Customers should also protect their account credentials, email access and devices and should avoid sharing passwords or sensitive information through insecure channels.
If you believe your interaction with Velune Apparel has been affected by a security issue, please contact us promptly.
Your Privacy Rights
Your rights depend on where you live and the laws that apply. Not every right listed below applies in every jurisdiction, and certain legal exceptions may apply.
Access
You may have the right to request information about personal data we hold about you.
Correction
You may be able to request correction of inaccurate or incomplete personal information.
Deletion
You may have the right to request deletion of certain information, subject to lawful exceptions.
Portability
In some locations, you may request certain personal information in a portable format.
Restriction or Objection
You may have rights to restrict or object to certain processing activities.
Marketing Choices
You may unsubscribe from marketing emails using the available unsubscribe mechanism.
Consent Withdrawal
Where processing relies on consent, you may have the right to withdraw that consent.
Sale / Sharing Opt-Out
Where applicable law recognizes such rights, you may request to opt out of qualifying data sharing or targeted advertising.
Complaint
You may have the right to raise concerns with an appropriate data protection authority.
12. Exercising Your Rights
To make a privacy-related request, contact us at sales@veluneapparel.shop and clearly describe the request.
We may need to verify your identity before responding to certain requests. This helps protect personal information from unauthorized disclosure or deletion.
Where legally permitted, an authorized representative may make a request on your behalf, although additional information may be required to confirm the representative's authority.
13. Children's Privacy
Our store is not intended to knowingly collect personal information from children in circumstances where parental or guardian authorization is legally required.
If you believe that a child has provided personal information to us improperly, please contact us so the situation can be reviewed.
14. Third-Party Websites
Our website may contain links to other websites or services. Once you leave veluneapparel.shop, the privacy practices of the external service apply.
We recommend reviewing the privacy policy of any third-party website before submitting personal information.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our store operations, technology, services, legal requirements or privacy practices.
The current version will be published on veluneapparel.shop. Material updates may be communicated through the website or other appropriate means where required.
Questions about your personal information?
If you have questions about this Privacy Policy, how personal information is handled or how to exercise an applicable privacy right, please contact Velune Apparel.